Alison has nearly 30 years’ experience in Sales, learning very early-on the importance of nurturing a strong and regular contact with existing customers. I cut my teeth in car sales in the UK and enjoyed a strong 18 months before being hit by a recession. Business stopped overnight and it was a shock to the system. But I found that by contacting clients out of an expected sales cycle I was able to generate quality introductions and referrals to their family and friends and I was able to maintain a steady income during a tough 3 years. This knowledge has been a main stay of my business ethic since.
Fast forward many years, when ULetters was looking to launch in Perth at the end of 2016 I saw the vision immediately and wanted to combine my passion of the sales process with helping Small Business get their fair share (or more) of all the available business opportunities. I joined the Team without hesitation, after all, even when we’re not in a recession we should still be getting about 80% of our business from 20% of our database and a 5% increase in Customer retention can result in a 75% increase in profitability.
What easier and more direct way can there be than by personalised email.
ULetters is an Australia and NZ based digital company that specialises in Email Marketing for the Small Business Sector. That's all we do. We have created and refined a state of the art platform for clients to grow their database and keep in touch with their clients monthly. We do it all, design the graphics, write the content, screen the database (even help you create a database) then pick the best time to send it, all for just $195 a month incl GST.